Google's Browser Is A Warning Shot At Windows, Not At Internet Explorer
Date : 09 02 2008 Category : Business
Techdirt
About four years ago there were all sorts of rumors that Google was getting ready to enter the browser wars with its own offering, most likely built on Mozilla's code. However, after years of nothing (and an increasingly close relationship between Mozilla and Google), many had thought that idea was dead. Apparently not. After some leaks of a comic book (a comic book?!?) detailing the new Google browser found their way to the web, Google quickly admitted that it is, indeed, getting into the browser business, releasing a brand new open source browser, called Google Chrome.
Rather than being built on Mozilla, as many expected, it's been built on top of WebKit, which is also the core of Apple's Safari browser -- but which Google was also using for its own mobile browser. In the end, this isn't all that surprising. While many will interpret it as Google trying to take on Microsoft in the browser market, in reality, this is probably a lot more about Google trying to help everyone move beyond the operating system market. As we first suggested four years ago when rumors of a Google browser first came around, Google knows that the way to beat Microsoft is to become the operating system for the internet, and you do that by relegating the actual OS obsolete. And, these days, the path to doing that is through the browser.
So, yes, this is a shot at Microsoft -- but not at Internet Exporer. It's a shot at Windows.
That doesn't mean Google Chrome will be successful, but a quick look at the features itself show that the features it highlights (being able to run apps separately, better memory management, etc.) are the sorts of things that allow people to make browser-based apps much more useful, rather than feeling the need to rely on client-side applications. People have predicted for years that we're getting closer to a world where all computing can be done over the network, and it looks like Google is trying to push that process right along.
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Rather than being built on Mozilla, as many expected, it's been built on top of WebKit, which is also the core of Apple's Safari browser -- but which Google was also using for its own mobile browser. In the end, this isn't all that surprising. While many will interpret it as Google trying to take on Microsoft in the browser market, in reality, this is probably a lot more about Google trying to help everyone move beyond the operating system market. As we first suggested four years ago when rumors of a Google browser first came around, Google knows that the way to beat Microsoft is to become the operating system for the internet, and you do that by relegating the actual OS obsolete. And, these days, the path to doing that is through the browser.
So, yes, this is a shot at Microsoft -- but not at Internet Exporer. It's a shot at Windows.
That doesn't mean Google Chrome will be successful, but a quick look at the features itself show that the features it highlights (being able to run apps separately, better memory management, etc.) are the sorts of things that allow people to make browser-based apps much more useful, rather than feeling the need to rely on client-side applications. People have predicted for years that we're getting closer to a world where all computing can be done over the network, and it looks like Google is trying to push that process right along.
Permalink | Comments | Email This Story