Did Yahoo Not Pay Attention To What Happened When Microsoft Pulled The Plug On Its DRM Server?
Date : 07 24 2008 Category : Business
Techdirt
I recognize that Yahoo was a bit busy fending off the repeated acquisition offers from Microsoft a few months back, but could they seriously not have noticed the massive backlash that Microsoft received for telling people that it was turning off its DRM servers, effectively locking all the songs people had "bought" to their current computers. The loud complaints resulted in Microsoft backing down and agreeing to keep the servers running for a few more years.
So, what does Yahoo! do? It mimics Microsoft's original move. It's sent out an email to users noting that its DRM server will be shut down, preventing the "buyers" from moving the songs to new computers. This seems doubly ironic, given that Yahoo's last two music bosses, David Goldberg and Ian Rogers had spoken out against DRM. While neither is still with the company, it's rather amusing that Yahoo is now helping to prove the point -- though probably not in the way that was intended when either Goldberg or Rogers spoke up.
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So, what does Yahoo! do? It mimics Microsoft's original move. It's sent out an email to users noting that its DRM server will be shut down, preventing the "buyers" from moving the songs to new computers. This seems doubly ironic, given that Yahoo's last two music bosses, David Goldberg and Ian Rogers had spoken out against DRM. While neither is still with the company, it's rather amusing that Yahoo is now helping to prove the point -- though probably not in the way that was intended when either Goldberg or Rogers spoke up.
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