Bad Phorm? UK ISPs to sell clickstream data to advertisers
Date : 03 09 2008 Category : Technology
Ars TechnicaClickstreams are a marketing goldmine, and companies in the US and UK want to mine them. Phorm has deals with the largest UK ISPs to use deep packet inspection in order to track users' online activity and target ads. Plenty of users aren't happy about the plan, but Phorm says its system respects privacy better than Google AdSense. Is this the future?