Ordering Your Meal Via A Computers: A Gimmick Or Useful?
Date : 03 05 2008 Category : Business
Techdirt
I recently flew on Richard Branson's new Virgin America airline, and one of the nice features was the fact that you could order food or drinks via the touchscreen on the back of the seat in front of you. It made the process a lot more efficient. Apparently, a number of restaurants are starting to feel the same way, as these electronic menus are becoming more popular in restaurants. What's interesting, though, is that people seem to have widely divergent views on the things. Some people love them, and find them more useful, while others think they're an annoying gimmick. The restaurants have found that people tend to spend more, and restaurants probably save even more money on needing a smaller wait staff. The article notes some other innovations that are being tested, including the idea of allowing people to order in a restaurant using their own laptops or mobile phones connected to the restaurant WiFi network (which may run into some problems concerning an Apple patent on the concept). Of course, those restaurants still need waiters to deliver the food -- unless they follow the path of the restaurant we described last summer that had built a somewhat complex set of metal rails.
Permalink | Comments | Email This Story
Permalink | Comments | Email This Story