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Boing Boing: How Alternate Reality Games Work

Date : 03 04 2008 Category : Web

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Cory Doctorow posts about a session he attended at ETech:

I just attended Elan Lee's presentation "Designing Magnets: Connecting with Audiences in the Wired Age," a talk on Alternate Reality Game design at the O'Reilly Emerging Technology conference in San Diego. Lee helped invent the genre of ARGs -- working on AI, I Love Bees, Tombstone Poker, and the other defining moments in its history.

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