Boing Boing: How Alternate Reality Games Work
Date : 03 04 2008 Category : WebCory Doctorow posts about a session he attended at ETech:
I just attended Elan Lee's presentation "Designing Magnets: Connecting with Audiences in the Wired Age," a talk on Alternate Reality Game design at the O'Reilly Emerging Technology conference in San Diego. Lee helped invent the genre of ARGs -- working on AI, I Love Bees, Tombstone Poker, and the other defining moments in its history.