Google expands video ads
Date : 02 21 2008 Category : Technology
VNUNET.COM Latest updatesShaun Nichols in California, vnunet.com, Friday 22 February 2008 at 00:00:00
Adsense programme pushed into beta
Google has expanded its AdSense for video advertising programme. The company said that it would move the initiative from a YouTube-only trial to a beta programme available on all sites in its Google Content Network. The AdSense for video programme allows advertisers to purchase either transparent 'InVideo' ads or small text ads which rotate along the bottom of videos. The ads are then placed on videos which are embedded in pages by site publishers. The programme originally launched last year as a small trial service limited to YouTube. The expanded beta program will push the service to a number of other video sites, including GodTube, Blip.tv and bobvila.com. "We have two major goals: to make it easier for publishers to monetise video online, and for advertisers to learn how to reach the video community," product manager Shamim Samadi and product marketing manager Ryan Hayward said in a company blog entry. In order to qualify for the beta programme, publishers will need to be based in the US and be required to publish their pages in English. The beta will also be limited to sites that serve more than one million video streams per month. The company promised to expand the programme to other locations and smaller sites 'in the near future.'
