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Peter Osnos posted this piece on the event:

In New York last week there was a three-day event in a midtown hotel called the O’Reilly Tools of Change for Publishing Conference, organized by O’Reilly Media, one of the leading digital information companies. These occasions have a particular rhythm of keynotes, breakouts, and networking designed to feature the new products of supporting vendors and panels or speakers evangelizing for their take on the next big thing. Chris Anderson’s The Long Tail, for example, and The Tipping Point by Malcolm Gladwell were seminal in defining the phenomena of media delivery and popular preference. For all the brouhaha around the digital revolution, I should add, both of these were read in very large numbers in printed books. In any case, the goal of Tools of Change and similar occasions is to find coherent ways to explain change in the media world and to supply the apparatus and services these systems make necessary.