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"The second O’Reilly Tools of Change for Publishing conference ends today," wrote Caroline Vanderlip last week, "and it is remarkable to see how much more vibrant this conference was compared to the first last summer. Yes, the first was in CA - close to the tech world that is supplying many of the 'tools' but not to the greatest number in the publishing community, for whom these tools are meant. But I also believe that the publishing world has started to embrace the digital era more energetically, recognizing that it will transform the industry in untold ways, and attention needs to be paid."